Slow Ways
Shortlisted symbol designed for country-wide walking route network.
Slow Ways is the first comprehensive network of walking routes that connect all of the UK’s villages, towns and cities.
I combined the Slow Ways mascot - the snail - with the universal signifier of maps - the map pin - reducing them to their simplest forms to create an icon that would remain timeless and memorable.
Shortlisted symbol designed for country-wide walking route network.
Slow Ways is the first comprehensive network of walking routes that connect all of the UK’s villages, towns and cities.
I combined the Slow Ways mascot - the snail - with the universal signifier of maps - the map pin - reducing them to their simplest forms to create an icon that would remain timeless and memorable.
