Slow Ways

Shortlisted symbol designed for country-wide walking route network.

Slow Ways is the first comprehensive network of walking routes that connect all of the UK’s villages, towns and cities.

I combined the Slow Ways mascot - the snail - with the universal signifier of maps - the map pin - reducing them to their simplest forms to create an icon that would remain timeless and memorable.


Jake Bushell

Hi, I’m Jake. Graphic design graduate of the University of Brighton. I specialise in bold and unique brand identities and moving image. 

Check out my Instagram for more video work.