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                        <loc>https://jakebushell.com/intro</loc>
            
            
            <lastmod>2026-01-04T23:01:10+00:00</lastmod>
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            <url>
                        <loc>https://jakebushell.com/project-001-safe-raise</loc>
            
            
            <lastmod>2025-07-16T21:33:40+00:00</lastmod>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/E2242537114499758362650545564252/Untitled-5-1-dragged.jpg</image:loc>
                                            <image:caption>Visual identity and website for Safe Raise - a bold new platform supporting female founders with unfiltered advice and safer pathways to funding.&lt;br /&gt;📈 Upward curves are used as a core framing device, containing everything within an upward trajectory. Making progress and lifting founders up as we go. 📈📈📈 &lt;br /&gt;This system is designed to hold space for stories that are candid, complex and need to be heard.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/C2454372740519104358141383881891/IG_SAFE-RAISE-1-2.mp4</image:loc>
                                            <image:caption>Visual identity and website for Safe Raise - a bold new platform supporting female founders with unfiltered advice and safer pathways to funding.&lt;br /&gt;📈 Upward curves are used as a core framing device, containing everything within an upward trajectory. Making progress and lifting founders up as we go. 📈📈📈 &lt;br /&gt;This system is designed to hold space for stories that are candid, complex and need to be heard.</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/M2454373764995929979748751979683/IG_SAFE-RAISE-5_LOOP.mp4</image:loc>
                                            <image:caption>Visual identity and website for Safe Raise - a bold new platform supporting female founders with unfiltered advice and safer pathways to funding.&lt;br /&gt;📈 Upward curves are used as a core framing device, containing everything within an upward trajectory. Making progress and lifting founders up as we go. 📈📈📈 &lt;br /&gt;This system is designed to hold space for stories that are candid, complex and need to be heard.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Y2454380972249520042512825660579/IG_SAFE-RAISE-2.mp4</image:loc>
                                            <image:caption>Visual identity and website for Safe Raise - a bold new platform supporting female founders with unfiltered advice and safer pathways to funding.&lt;br /&gt;📈 Upward curves are used as a core framing device, containing everything within an upward trajectory. Making progress and lifting founders up as we go. 📈📈📈 &lt;br /&gt;This system is designed to hold space for stories that are candid, complex and need to be heard.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/K2454381330153248560625546114211/IG_SAFE-RAISE-3.mp4</image:loc>
                                            <image:caption>Visual identity and website for Safe Raise - a bold new platform supporting female founders with unfiltered advice and safer pathways to funding.&lt;br /&gt;📈 Upward curves are used as a core framing device, containing everything within an upward trajectory. Making progress and lifting founders up as we go. 📈📈📈 &lt;br /&gt;This system is designed to hold space for stories that are candid, complex and need to be heard.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/S2454381468300914928636378166435/IG_SAFE-RAISE-4.mp4</image:loc>
                                            <image:caption>Visual identity and website for Safe Raise - a bold new platform supporting female founders with unfiltered advice and safer pathways to funding.&lt;br /&gt;📈 Upward curves are used as a core framing device, containing everything within an upward trajectory. Making progress and lifting founders up as we go. 📈📈📈 &lt;br /&gt;This system is designed to hold space for stories that are candid, complex and need to be heard.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/D2454382522753699670021767640227/IG_SAFE-RAISE-2.jpg</image:loc>
                                            <image:caption>Visual identity and website for Safe Raise - a bold new platform supporting female founders with unfiltered advice and safer pathways to funding.&lt;br /&gt;📈 Upward curves are used as a core framing device, containing everything within an upward trajectory. Making progress and lifting founders up as we go. 📈📈📈 &lt;br /&gt;This system is designed to hold space for stories that are candid, complex and need to be heard.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/O2455878332429382350511753606307/SR-website-screen-recording.mp4</image:loc>
                                            <image:caption>Visual identity and website for Safe Raise - a bold new platform supporting female founders with unfiltered advice and safer pathways to funding.&lt;br /&gt;📈 Upward curves are used as a core framing device, containing everything within an upward trajectory. Making progress and lifting founders up as we go. 📈📈📈 &lt;br /&gt;This system is designed to hold space for stories that are candid, complex and need to be heard.</image:caption>
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        </url>
            <url>
                        <loc>https://jakebushell.com/project-002-step</loc>
            
            
            <lastmod>2025-07-17T00:34:04+00:00</lastmod>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/L2243999485928479326499703171676/Untitled-1-dragged-3.jpg</image:loc>
                                            <image:caption>Leading design and creative output for &lt;a href=&quot;https://instagram.com/step.your.world&quot; target=&quot;_blank&quot;&gt;Step&lt;/a&gt;, a cultural tastemaker social travel app where users map their experiences, explore curated recommendations, and follow friends&amp;#x27; journeys. &lt;br /&gt;
Since joining in 2021, I’ve produced motion and graphic content across all brand touchpoints, supporting the platform’s growth to over 350k users.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Q2454393713600119194437222347939/Relaunch-Reel.mp4</image:loc>
                                            <image:caption>Leading design and creative output for &lt;a href=&quot;https://instagram.com/step.your.world&quot; target=&quot;_blank&quot;&gt;Step&lt;/a&gt;, a cultural tastemaker social travel app where users map their experiences, explore curated recommendations, and follow friends&amp;#x27; journeys. &lt;br /&gt;
Since joining in 2021, I’ve produced motion and graphic content across all brand touchpoints, supporting the platform’s growth to over 350k users.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/T2454394093861301529885919360163/1-Casa-Italia-1.jpg</image:loc>
                                            <image:caption>Leading design and creative output for &lt;a href=&quot;https://instagram.com/step.your.world&quot; target=&quot;_blank&quot;&gt;Step&lt;/a&gt;, a cultural tastemaker social travel app where users map their experiences, explore curated recommendations, and follow friends&amp;#x27; journeys. &lt;br /&gt;Since joining in 2021, I’ve produced motion and graphic content across all brand touchpoints, supporting the platform’s growth to over 350k users.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/C2454395036360796487928040076451/9-Most-Stepped-MALLORCA-TITLE.mp4</image:loc>
                                            <image:caption>Leading design and creative output for &lt;a href=&quot;https://instagram.com/step.your.world&quot; target=&quot;_blank&quot;&gt;Step&lt;/a&gt;, a cultural tastemaker social travel app where users map their experiences, explore curated recommendations, and follow friends&amp;#x27; journeys. &lt;br /&gt;Since joining in 2021, I’ve produced motion and graphic content across all brand touchpoints, supporting the platform’s growth to over 350k users.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Z2454395774285899668531233371299/7-Step_Portobello_03.PNG</image:loc>
                                            <image:caption>Leading design and creative output for &lt;a href=&quot;https://instagram.com/step.your.world&quot; target=&quot;_blank&quot;&gt;Step&lt;/a&gt;, a cultural tastemaker social travel app where users map their experiences, explore curated recommendations, and follow friends&amp;#x27; journeys. &lt;br /&gt;Since joining in 2021, I’ve produced motion and graphic content across all brand touchpoints, supporting the platform’s growth to over 350k users.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/A2454396220678659508228672926883/Casa-Formas-3.jpg</image:loc>
                                            <image:caption>Leading design and creative output for &lt;a href=&quot;https://instagram.com/step.your.world&quot; target=&quot;_blank&quot;&gt;Step&lt;/a&gt;, a cultural tastemaker social travel app where users map their experiences, explore curated recommendations, and follow friends&amp;#x27; journeys. &lt;br /&gt;Since joining in 2021, I’ve produced motion and graphic content across all brand touchpoints, supporting the platform’s growth to over 350k users.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Q2454396520733398611188239512739/3-App-of-the-day.jpeg</image:loc>
                                            <image:caption>Leading design and creative output for &lt;a href=&quot;https://instagram.com/step.your.world&quot; target=&quot;_blank&quot;&gt;Step&lt;/a&gt;, a cultural tastemaker social travel app where users map their experiences, explore curated recommendations, and follow friends&amp;#x27; journeys. &lt;br /&gt;Since joining in 2021, I’ve produced motion and graphic content across all brand touchpoints, supporting the platform’s growth to over 350k users.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/N2454397197747352860402493371555/8-What-is-Step--2.mp4</image:loc>
                                            <image:caption>Leading design and creative output for &lt;a href=&quot;https://instagram.com/step.your.world&quot; target=&quot;_blank&quot;&gt;Step&lt;/a&gt;, a cultural tastemaker social travel app where users map their experiences, explore curated recommendations, and follow friends&amp;#x27; journeys. &lt;br /&gt;Since joining in 2021, I’ve produced motion and graphic content across all brand touchpoints, supporting the platform’s growth to over 350k users.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/M2454399253747660339774278284451/City-Guides-for-site.mp4</image:loc>
                                            <image:caption>Leading design and creative output for &lt;a href=&quot;https://instagram.com/step.your.world&quot; target=&quot;_blank&quot;&gt;Step&lt;/a&gt;, a cultural tastemaker social travel app where users map their experiences, explore curated recommendations, and follow friends&amp;#x27; journeys. &lt;br /&gt;Since joining in 2021, I’ve produced motion and graphic content across all brand touchpoints, supporting the platform’s growth to over 350k users.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/M2454404748811358968965190071459/Casa-Formas-8.jpg</image:loc>
                                            <image:caption>Leading design and creative output for &lt;a href=&quot;https://instagram.com/step.your.world&quot; target=&quot;_blank&quot;&gt;Step&lt;/a&gt;, a cultural tastemaker social travel app where users map their experiences, explore curated recommendations, and follow friends&amp;#x27; journeys. &lt;br /&gt;Since joining in 2021, I’ve produced motion and graphic content across all brand touchpoints, supporting the platform’s growth to over 350k users.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/W2454494231808591477376061748387/IG_Step.png</image:loc>
                                            <image:caption>Leading design and creative output for &lt;a href=&quot;https://instagram.com/step.your.world&quot; target=&quot;_blank&quot;&gt;Step&lt;/a&gt;, a cultural tastemaker social travel app where users map their experiences, explore curated recommendations, and follow friends&amp;#x27; journeys. &lt;br /&gt;Since joining in 2021, I’ve produced motion and graphic content across all brand touchpoints, supporting the platform’s growth to over 350k users.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/M2456081064987551005835284395171/Casa-x-Step-x-Crispin-invite.jpg</image:loc>
                                            <image:caption>Leading design and creative output for &lt;a href=&quot;https://instagram.com/step.your.world&quot; target=&quot;_blank&quot;&gt;Step&lt;/a&gt;, a cultural tastemaker social travel app where users map their experiences, explore curated recommendations, and follow friends&amp;#x27; journeys. &lt;br /&gt;Since joining in 2021, I’ve produced motion and graphic content across all brand touchpoints, supporting the platform’s growth to over 350k users.</image:caption>
                                    </image:image>
            
        </url>
            <url>
                        <loc>https://jakebushell.com/project-003-quarter-proof</loc>
            
            
            <lastmod>2025-07-16T21:33:40+00:00</lastmod>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/R2454468815626352303323911500963/PAID-SOCIAL_Roxie_1_Feed.mp4</image:loc>
                                            <image:caption>Designing for &lt;a href=&quot;https://instagram.com/quarterproof&quot; target=&quot;_blank&quot;&gt;Quarter Proof&lt;/a&gt;, a new generation of spirits with 15% ABV - crafted for full flavour with less alcohol.&lt;br /&gt;I’ve worked with Quarter Proof to streamline their visual language and world building.&lt;br /&gt;I create brand visuals, motion content, and product campaigns that help shape Quarter’s identity as it redefines modern drinking.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Q2454470091864341042919240053923/IG-1.mp4</image:loc>
                                            <image:caption>Designing for &lt;a href=&quot;https://instagram.com/quarterproof&quot; target=&quot;_blank&quot;&gt;Quarter Proof&lt;/a&gt;, a new generation of spirits with 15% ABV - crafted for full flavour with less alcohol.
&lt;br /&gt;I’ve worked with Quarter Proof to streamline their visual language and world building.&lt;br /&gt;
I create brand visuals, motion content, and product campaigns that help shape Quarter’s identity as it redefines modern drinking.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/A2454470469727446648785695356067/IG-3.mp4</image:loc>
                                            <image:caption>Designing for &lt;a href=&quot;https://instagram.com/quarterproof&quot; target=&quot;_blank&quot;&gt;Quarter Proof&lt;/a&gt;, a new generation of spirits with 15% ABV - crafted for full flavour with less alcohol.&lt;br /&gt;I’ve worked with Quarter Proof to streamline their visual language and world building.&lt;br /&gt;I create brand visuals, motion content, and product campaigns that help shape Quarter’s identity as it redefines modern drinking.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F2454470741318859646011423798435/IG-2-2.mp4</image:loc>
                                            <image:caption>Designing for &lt;a href=&quot;https://instagram.com/quarterproof&quot; target=&quot;_blank&quot;&gt;Quarter Proof&lt;/a&gt;, a new generation of spirits with 15% ABV - crafted for full flavour with less alcohol.&lt;br /&gt;I’ve worked with Quarter Proof to streamline their visual language and world building.&lt;br /&gt;I create brand visuals, motion content, and product campaigns that help shape Quarter’s identity as it redefines modern drinking.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/R2454471330839906753621274342563/POSTERS.mp4</image:loc>
                                            <image:caption>Designing for &lt;a href=&quot;https://instagram.com/quarterproof&quot; target=&quot;_blank&quot;&gt;Quarter Proof&lt;/a&gt;, a new generation of spirits with 15% ABV - crafted for full flavour with less alcohol.&lt;br /&gt;I’ve worked with Quarter Proof to streamline their visual language and world building.&lt;br /&gt;I create brand visuals, motion content, and product campaigns that help shape Quarter’s identity as it redefines modern drinking.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/I2454480771293227867811085759651/IG_QP.png</image:loc>
                                            <image:caption>Designing for &lt;a href=&quot;https://instagram.com/quarterproof&quot; target=&quot;_blank&quot;&gt;Quarter Proof&lt;/a&gt;, a new generation of spirits with 15% ABV - crafted for full flavour with less alcohol.&lt;br /&gt;I’ve worked with Quarter Proof to streamline their visual language and world building.&lt;br /&gt;I create brand visuals, motion content, and product campaigns that help shape Quarter’s identity as it redefines modern drinking.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/P2455868799816127844069022315683/DTS_my_own_summer_Daniel_Faro_Photos_ID9744.jpg</image:loc>
                                            <image:caption>Designing for &lt;a href=&quot;https://instagram.com/quarterproof&quot; target=&quot;_blank&quot;&gt;Quarter Proof&lt;/a&gt;, a new generation of spirits with 15% ABV - crafted for full flavour with less alcohol.&lt;br /&gt;I’ve worked with Quarter Proof to streamline their visual language and world building.&lt;br /&gt;I create brand visuals, motion content, and product campaigns that help shape Quarter’s identity as it redefines modern drinking.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/K2455869700293939802200784450723/flavour-profile_vodka_2.jpg</image:loc>
                                            <image:caption>Designing for &lt;a href=&quot;https://instagram.com/quarterproof&quot; target=&quot;_blank&quot;&gt;Quarter Proof&lt;/a&gt;, a new generation of spirits with 15% ABV - crafted for full flavour with less alcohol.&lt;br /&gt;I’ve worked with Quarter Proof to streamline their visual language and world building.&lt;br /&gt;I create brand visuals, motion content, and product campaigns that help shape Quarter’s identity as it redefines modern drinking.</image:caption>
                                    </image:image>
            
        </url>
            <url>
                        <loc>https://jakebushell.com/project-005-everything-else</loc>
            
            
            <lastmod>2026-02-03T15:58:39+00:00</lastmod>
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                        <loc>https://jakebushell.com/middle-nav</loc>
            
            
            <lastmod>2025-07-16T01:11:16+00:00</lastmod>
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                        <loc>https://jakebushell.com/bottom-nav</loc>
            
            
            <lastmod>2026-02-03T14:07:04+00:00</lastmod>
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